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Parks Associates: Nearly Half of DIY Security System Owners Report Burglary as Trigger of Purchase | National

SimpliSafe, Wyze, AvantGuard, Vintage Security, RapidSOS, ADT, Affiliated Monitoring and more discuss the latest home security and smart home trends at CONNECTIONS

DALLAS, August 17, 2022 /PRNewswire/ — Latest Security Research from Parks Associates Security Buyers: Trends and Purchase Triggers finds that 49% of DIY security system owners say they purchased their home security system because of a burglary at their home or a loved one’s home, compared to only 27% of professionally installed system owners . The research firm will host State of the home security market practically on Thursday August 18, 11:00 United States, as part of the 26e annual CONNECTIONS: First conference on the connected home series.

Event Sponsors to understand Alarme.comCalix, Cox Communities, F-Secure, Homebase, Plume, Airties, Bitdefender, Johnson Controls, Nice, Notion, Rapid Response Monitoring, Resideo, Schneider Electric, STRATIS®a RealPage company, AmTrust Specialty Risk, Gadgeon, Cooktop Safety, Ivani, Midea, Cooktop Safety, Iris® Powered by Generali and Assurant.

“There are a lot of new entrants to the DIY and surveillance landscape, so companies need to go beyond the standard peace of mind value proposition to differentiate themselves in this crowded market,” said Ryan Hulla, analyst, Parks Associates. “Benefits such as ease of use and innovations in access control can help solutions stand out, and some security companies are branching out into new areas, such as energy services and vehicle monitoring. At CONNECTIONSwe’ll discuss many of these new opportunities and explore the impact of recent moves, such as ADT’s joint venture with Ford and the partnership between and telematics provider CalAmp.”

State of the home security market offers a fireside chat with Daniel Oppenheim, CEO, Affiliated Monitoring, interactive panels and a special reseller roundtable that discuss new industry business models and the role of devices in enabling companies to grow beyond traditional security offerings. Session panels include speakers:

  • Jeff BallsSenior Director of Business Development and Sales, Notion
  • Michael BobitchDirector of Partnerships, SimpliSafe
  • Ian BryantSpecialist in residential, commercial and IoT technologies
  • Rich Campbelltraining and development specialist RFI
  • Jennifer DoctorSenior Director, Product Management, Johnson Controls
  • larry folsonSVP and Chief Monitoring Officer, ADT
  • Marty Hebertresponsible for sales and security strategy, RapidSOS
  • Brian HeltVP, Strategy and Transformation, HomePro, Inc.
  • Robert McDonalddistrict general manager, vintage security
  • Tim MekinCEO, Dealer
  • Sean MillerCEO and Co-Founder, Griot Technology
  • Jody PattersonNational Accounts, Center Region, AvantGuard Monitoring Centers
  • Jennifer Theobalddirector of strategic partnerships, Quick response
  • Jing Xuedirector of product management, wyze
  • Wil VitelaOwner, Home technology expert

To request data or an interview, contact Rosey Sera[email protected], 972-490-1113.


26th Annual Parks Associates CONNECTION: The Premier Connected Home Conference features several virtual sessions held throughout 2022 focused on technology adoption including smart home, security, connected health, energy, home automation and entertainment solutions.

Bringing together more than 1,500 senior executives, CONNECTIONS™ offers networking opportunities combined with visionary keynotes and virtual sessions. Parks Associates’ team of analysts lead all conference sessions, which focus on technology innovations, consumer adoption and trends, product and service forecasts, and evaluation of new business strategies. partnerships, monetization opportunities and the design of value-added services.

Throughout the event, sponsors are providing demonstrations at virtual networking events, highlighting new technology innovations and services for the entertainment, mobile and smart home market segments.

Register now. For more information, contact [email protected], call 972-490-1113 and visit

Rosey Sera

Parks Associates


[email protected]

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SOURCE Associated Parks